- 2 Methods of contact
- 2.1 Submitted Information from You or Third Parties
- 2.2 Information We Collect Automatically
- 2.3 2. How we use the information we collect
- 2.4 3. Cookies, tracking technologies and interest-based advertising
- 2.5 4. How we share your information
- 2.6 5. How we store and protect personal information
- 2.7 6. Links to external content
- 2.8 7. Children
- 2.9 8. Accessing or correcting your personal information
- 2.10 9. Users from the European Union
- 2.11 10. California Privacy Rights
- 2.12 11. Your Choices
This privacy statement explains how VerticalScope Inc., its subsidiaries, and corporate affiliates (collectively, “VerticalScope”, “we”, “us”, or “our”) collect information through our websites, mobile applications, and other platforms on which this privacy statement is posted (collectively, the “Sites”), as well as through our accounts on various third-party social media platforms, subject to the privacy policies of those third-party platforms. Personal privacy statement also explains how we might use and disclose this data, as well as how you can choose not to have certain of those uses and disclosures made.
Unless you choose to opt out by following the steps on the Digital Advertising Alliance of Canada website, advertisements shown to you on our sites and elsewhere may be tailored to your interests and preferences based on personal information and use data gathered from our sites. Your Online Choices from the European Interactive Digital Advertising Alliance, the Opt-Out Page, the Opt-Out Page for the NAI, the Opt-Out Page for Ad Choices, and LiveRamp You may refuse to share your first-party personal information (You may have to opt out using each of your web browsing applications and devices separately.) If you choose not to receive these offers, we may nevertheless do so based on your prior usage of our sites.
This privacy statement may be changed at any time, at our sole discretion, by posting the revised statement here with a new effective date.
To go directly to the specified section, click one of the links below:
Information that we gather
How we make use of the data we gather
Interest-based advertising, cookies, and tracking technologies
How we distribute your personal data
How your personal information is protected and stored by us
External content links Young people
gaining access to and updating your personal data
the European Union’s users
California Rights to Privacy
Methods of contact
1. Data that we gather
We get several types of personal information about you from various sources, including data you voluntarily give us, information about how you use our sites while visiting, and data provided by third parties.
Submitted Information from You or Third Parties
When you use our sites, we receive and store whatever information you voluntarily give us. This comprises:
Account Information: In order to establish an account, we need your username, password, and sometimes your email address or phone number. You might need to submit further details, including your date of birth, gender, age, or other personal information, for some websites. We also gather any other data you voluntarily include in your account or public user profile, including a profile photo or details about your interests, activities, or property (such as the type of vehicle you own). Depending on how your account profile is set up, other account information, like your username, may also be made public.
Transactional data: If you use our site to buy a good or service, we might ask for your name, contact information, and credit card details (such as a subscription or classified advertisement). Third-party payment processors (like Stripe and Braintree) handle the processing of payments, therefore for additional information on how payment information is handled and stored, please refer to the terms and privacy policies of the relevant processor.
Third-Party Networks: If you create an account on our site using a third-party network (such as a social media account), log in to our site using a third-party network, or interact with a third-party network in any other way through our site (such as by using a plug-in), we will receive personal information about you from the third-party network, such as your username, email address, gender, information from your public profile, and any other details you have voluntarily shared with us, For details about these third party networks’ practices, you should see their individual privacy policies.
You may be able to publish information, content, photographs, photos, and videos on our site’s public forums or communication platforms, as well as express your opinions on surveys and submit reviews and ratings (collectively, your “Content”). Your public user profile will be linked to your Content. Your Content and public user profile are both open to the public and not encrypted or confidential. This implies that others, including advertisers, can read and use it. Your decision to enter information in these public areas is at your own risk. When deciding to disclose personal information in our Site’s public areas, you should use caution. We strongly recommend against sharing any personal sensitive information that could directly or indirectly be traced to any individual, including yourself.
Additional information We may collect personal information with your consent, where required or permitted by law, or when you choose to provide other information directly to us. For example, we may collect information when you fill out a form, participate in a survey, poll, contest or promotion, apply for a job, request customer support or otherwise communicate with us.
Information We Collect Automatically
When you use or access our Sites, we may also automatically collect information about you. This comprises:
Geographic Location: We collect geographical location information if the Site you are using is location-enabled and your device transmits location data and/or your IP address. This enables us to provide location-specific information to you.
Usage Data: We may log information when you access and use our Sites. This may include your IP address, user-agent string, browser type, operating system, referral URLs, device information (e.g., device IDs), pages visited, links clicked, the requested URL, hardware settings, and search terms. See Cookies, tracking technologies and interest-based advertising below.
Information collected from cookies and similar technologies: We, our service providers and third party advertising partners also collect information about users of the Sites automatically using cookies and other tracking technologies. See Cookies, tracking technologies and interest-based advertising below.
2. How we use the information we collect
We generally use the information we collect about you to operate, manage and maintain our business, to provide our products and services, and to accomplish our business purposes and objectives, including:
3. Cookies, tracking technologies and interest-based advertising
We, our service providers and third-party advertising partners use technologies that automatically collect information about Site visitors and their visits to the Sites, including as described below.
We automatically collect information about how you access, navigate and leave our Site, including the website you came from before visiting our Site, what browser type and operating system you are using, the internet protocol (IP) address you are accessing the Site from, your mobile device ID or Advertising ID if you visit our Site from a mobile device, the pages of our Site that you are navigating through, the date and time of your visit, how long you spend on our Site or certain pages of our Site, and what website you go to after visiting our Site. This information may be used to determine how many visitors visit our Site or certain areas of our Site, how long they remain on our Site, whether they use the hyperlinks we provide or respond to advertising and to tailor our advertisements to you. We may share this information with partners who referred you to our Site, and with advertising partners, who may use the information to optimize the traffic they send to us and for delivering targeted ads to you when you visit other websites.
We, our service providers and third-party advertising partners collect information about Site visitors using cookies and other tracking technologies (including browser cookies, pixels and Adobe Flash). We use these technologies to remember your preferences and facilitate your navigation of our Site. We and our service providers and third-party advertising partners also use these technologies to track your activities on our Site and other websites, including the websites and web pages that you visited, the ads or content that you clicked on, any items you may have purchased and the search terms you used, in order to deliver tailored advertising to you. We may also share a unique identifier linked to you (such as a hashed or encrypted version of your email address or telephone number) with advertising partners so that you may be served with tailored advertising on our websites or other third party websites.
However, you may opt out of network advertising programs that track your activities across multiple websites to deliver personalized advertising content to you by visiting Digital Advertising Alliance of Canada Opt-Out Page, Your Online Choices from the European Interactive Digital Advertising Alliance, NAI Opt-Out Page and the Ad Choices Opt-Out Page.
If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject any cookies. You may also set your e-mail options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our e-mail and performed certain functions with it. See Your Choices below for information about your choices about how we use and share your information.
We use Google Analytics to help us understand how our Site visitors use the Site, and as well as certain features of Google Analytics Display Advertising to advertise online, sell advertising and to develop content. You can opt out of your usage data being included in our reports from Google Analytics and customize Google’s Display Network ads. Please visit Google’s Ad Settings and Google Analytics Opt-out Browser Add-on. Please visit How Google uses data when you use our partners’ sites or apps for a description of how Google uses information sent by our browser and for ways you can control the information sent to Google.
Most modern web browsers provide the option to send a “do not track” signal to the websites you visit, indicating that you do not wish to be tracked. At this time, there is no generally accepted standard for how a website should respond to this signal, and we do not take any action in response to this signal. Our third party partners, such as web analytics companies and third party ad networks, collect information about your online activities over time and across the Sites and other online properties. These third parties may not change their tracking practices in response to “do not track” settings in your web browser and we do not obligate these parties to honor “do not track” settings.
We may share information we collect about you in the following circumstances.
We share information with our third-party advertising partners as described in the Cookies, tracking technologies and interest-based advertising section above.
We may use service providers (including affiliates acting in this capacity) to provide services to us or to you on our behalf. For example, our service providers may host our Site, analyze data collected from our Site, provide customer service on our behalf, administer our promotions, facilitate and process transactions and payments, provide marketing or promotional assistance, distribute emails and other communications, post our advertisements (including online through targeted advertising campaigns), and collect your feedback on our Site and advertisements. We share your personal information with our service providers solely for the purposes of providing services to you and to us. They are not permitted to use your personal information for other purposes. Some of our service providers are located outside of Canada, including in the United States. While your personal information is located outside of Canada, it will be subject to legal requirements applicable to our service providers, for example, lawful requirements to disclose personal information to national security agencies or government authorities in certain circumstances. For EU residents, see Users from the European Union section below.
Aggregate or de-identified information
We may use your personal information to create aggregate statistics and de-identified data. We may use, share and sell this information for any purpose.
With your consent
We may disclose your personal information to third parties in connection with the proposed or actual financing, securitization, insuring, merger, sale, assignment or other disposal of all or part of VerticalScope or our business or assets. These third parties may use the information for the purposes of evaluating and/or completing the proposed transaction and thereafter as a successor of our interests.
We may disclose your personal information in other circumstances where permitted or required by law or other legal process. For example, we may disclose your personal information: (a) to collect a debt owed to us; (b) as necessary to comply with a subpoena, warrant, court order or other legal process; (c) if disclosure is requested by an investigatory body, law enforcement official or governmental authority which has lawful authority to request the disclosure of the information in respect of an investigation or other legal process; or (d) if we have reasonable grounds to believe that the information relates to a breach of an agreement or contravention of a law, or to protect the personal safety of our users or defend our rights or property.
5. How we store and protect personal information
The security of your information is important to us. While we have implemented safeguards to protect the information we collect, no website or internet transmission is completely secure, and we cannot and do not guarantee the security of your personal information. We urge you to take steps to keep your personal information safe, such as choosing a strong password and keeping it private, as well as logging out of your user account, and closing your web browser when you have finished using a Site on a shared or unsecured device.
We maintain personal information on our servers (or those of our service providers). Certain accounts you create on our Sites are password protected. If you create an account on the Site, you are responsible for maintaining the strict confidentiality of your account password, and you shall be responsible for any activity that occurs using your account credentials, whether or not you authorized such activity. Please notify us of any unauthorized use of your password or account or any other breach of security. In identified parts of our Sites, we use SSL-encryption in an effort to protect data transmissions. Our policy is to limit access to sensitive personal information to employees, representatives and service providers who require access in connection with their job or service responsibilities.
6. Links to external content
Our Sites are not directed to and we do not knowingly request or collect personal information from children – persons under 13 years of age, or another age if required by applicable law – without prior verifiable parental consent. If we become aware that we have unknowingly collected personal information about a child without verifiable parental consent, we will delete this information from our records or, if that is not reasonable, we will take reasonable available steps to de-identify the information.
8. Accessing or correcting your personal information
We encourage you to keep your personal information accurate and up to date. If you have an account with us, you can access and correct certain of the information in your account or public user profile by logging in to your account or profile and making the necessary edits.
You may request access to or correction of your personal information in our custody or control by contacting us as set out below. We may take reasonable steps to authenticate your identity before providing you with access to your personal information or making corrections. Please also note that in some cases we may not be able to provide you with the personal information you have requested (for example, if the information is subject to solicitor-client privilege or contains personal information of others that cannot be severed).
9. Users from the European Union
VerticalScope is the data controller for processing of information defined as personal data under the General Data Protection Regulation (“Personal Data”). VerticalScope participates in the IAB Europe Transparency & Consent Framework (“TCF”) and complies with its Specifications and Policies. VerticalScope uses the Consent Management Platform with the identification number CMP ID 10.
Your personal information will be retained for as long as reasonably necessary for the purposes set out above, considering criteria such as applicable rules on statute of limitations, legal requirements and the duration of your use of our Site and receipt of our services.
Legal Basis for Data Processing
In some instances, you may be required to provide us with Personal Data for processing as described above, in order for us to be able to provide you all of our services, and for you to use all the features of our website.
International Transfers of Personal Data
Our personnel and some of the third-parties to whom we disclose Personal Data (as set out above) may be located in countries outside of the European Economic Area (“EEA”), including in countries that may not provide the same level of data protection as your home country. We take appropriate steps to ensure that recipients of your Personal Data are bound to duties of confidentiality and, where required under law, we implement measures such as standard data protection contractual clauses to ensure that any transferred Personal Data remains protected and secure. A copy of these clauses can be obtained by emailing email@example.com.
You may be entitled, in accordance with applicable law, to object to or request the restriction of processing of your Personal Data, and to request access to, rectification, erasure and portability of your own Personal Data. Requests should be submitted by contacting us by emailing firstname.lastname@example.org.
If you are aware of changes or inaccuracies in your information, you should inform us of such changes so that our records may be updated or corrected. You may lodge a complaint with a supervisory authority, in particular in the EU Member State of your habitual residence, if you consider that our processing of your Personal Data infringes applicable law.
10. California Privacy Rights
Categories of Personal Information
We have collected the following categories of personal information in the preceding 12 months:
Identifiers, such as name, email address, postal address, account name, unique personal identifier, social media handle, online identifier, IP address or other similar identifiers.
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), such as name, address, phone number, physical characteristics or employment history.
Protected classification characteristics under California or federal law, such as age (40 years or older), race, sex, marital status or medical condition.
Commercial information, such as records of personal property, products or services purchased, obtained or considered or other purchasing or consuming histories or tendencies.
Internet or other electronic network activity, such as browsing history, search history or information on a consumer’s interaction with a website, application or advertisement.
Professional or employment-related information.
Inferences drawn from other personal information to create a profile reflecting the consumer’s preferences, behavior or characteristics.
Categories of Sources
We collect personal information directly from you, indirectly from you (i.e., from observing your actions on the Sites) and from other sources (i.e., information from social media platforms, advertising networks, internet service providers, analytics providers, operating systems and platforms, data brokers, commercially available sources, our affiliates or other business partners).
Business and Commercial Purposes
Categories of Third Parties
In the preceding 12 months, we have shared the categories of personal information listed above for business purposes with our service providers, business partners and affiliates who assist in providing our services or operating our business. Examples of these third parties include social media platforms, advertising networks, internet service providers, analytics providers, operating systems and platforms, content providers and other business partners.
“Sales” of Personal Information
The CCPA broadly defines “sale” in a way that may include allowing third parties to receive certain data, such as cookie information, IP address or browsing behavior, to deliver targeted advertising on our Services or other sites and apps.
Based on this, in the preceding 12 months, we have “sold” and, subject to your opt-out right described below, may in the future “sell” the following categories of personal information to third parties, including third party advertising networks, social media platforms and other business partners for advertising purposes. Advertising, including targeted advertising, enables us to provide you with certain content for free and to provide you with content and ads that are relevant to you.
We do not have actual knowledge that we sell the personal information of minors under 16 years of age.
Access and Data Portability Rights
Subject to certain exceptions under the CCPA, you have the right to request that we disclose the following information to you:
the categories of personal information collected about you; the categories of sources from which the personal information is collected; the purposes for collecting or sharing personal information; the categories of third parties with which we share personal information for a business purpose; the categories of personal information we have “sold” and, if applicable, the categories of third parties to which we sold personal information; and the specific pieces of personal information we collected about you.
Deletion Request Rights
You have the right to request that we delete the personal information we collected about you, subject to certain exceptions provided by the CCPA. Once we receive and confirm your verifiable request, we will delete the requested personal information from our records, unless an exception provided by the CCPA applies.
Exercising Your Access, Data Portability or Deletion Rights
To exercise the access, data portability and deletion rights described above, please submit a verifiable consumer request to us by emailing us at email@example.com.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. You may only make a verifiable consumer request for access or data portability twice within a 12-month period. You will need access to the email account associated with your user account in order to allow us to verify your identity and complete this process. Please describe your request with sufficient detail for us to properly understand, evaluate and respond to it.
Opt-Out Rights for Personal Information Sales
Subject to certain exceptions under the CCPA, you have the right to opt out of the future “sale” of your personal information. To do so, you may submit a request by clicking on the “Do Not Sell My Data” link displayed on the homepage or webpage of the Site visited. Your browser must be set to accept cookies. If you access the Site from other devices or browsers, you must submit a request from each device and browser separately. If you delete your cookie history on a particular browser or device, the opt-out will no longer be effective and you will have to submit a new request on that browser or device.
If you opt out of the future “sale” of your personal information by clicking on the “Do Not Sell My Data” link, that does not mean you will stop seeing ads, but they may not be as relevant or useful to you.
Requests from Authorized Agents
If you would like to designate an agent to submit a CCPA request on your behalf, the agent must be registered with the California Secretary of State to conduct business in California. Please send us an email at firstname.lastname@example.org for instructions and details on proof required for use of an authorized agent, including a copy of the written legal authorization signed by the consumer for the agent to act on the consumer’s behalf in this manner.
Right of Non-Discrimination
You have the right not to receive discriminatory treatment by us for exercising any of your CCPA rights.
11. Your Choices
You may opt out of receiving promotional communications from us at any time by following the unsubscribe instructions included in each communication and/or by selecting your communication preferences in your account or profile, if applicable. Please understand that it may take us a few days to process any opt-out request and that even if you opt out of receiving promotional correspondence from us, we may still contact you in connection with your account, activities, transactions and communications with us.
You may be able to control the information we received from your device or from third parties (such as social media networks) by changing your device settings, browser settings or privacy settings.
You may withdraw your consent to our collection, use or disclosure of your personal information, subject to contractual or legal restrictions and reasonable notice. However, if you withdraw your consent to certain collections, uses or disclosures of your personal information, we may not be able to provide you with certain products or services.